Brand identity · Packaging · Product photography · Illustration
The design a product needs to ship
Brand identity, packaging, product photography, and the illustrated instructions that go in the box. Two or three of those on most projects — and because they come from one person, they agree with each other.
The five services
A launch rarely needs all five at once. Each has its own page so you can read only the part that applies to you.
- Brand identity — wordmark, palette, type, and a style guide someone else can apply. The one with fixed pricing.
- Packaging and print — boxes, labels, inserts, catalogues. Dielines built to a printer's real spec.
- Digital templates — email and social systems, built for whoever actually has to produce them.
- Product photography — shot in-house. On-white for listings, in-context for everything else.
- Illustration — technical and instructional work, including assembly guides and exploded views.
Who you'd be working with
The studio is David Newcomb. He designs identities, shoots products and illustrates instructions — an unusual combination, and the reason a launch that runs through one pair of hands does not arrive looking like five separate purchases.
Based in American Fork, Utah, working remotely and nationally — clients so far in New York, Idaho, Maine and Utah. More in about, including where the name comes from, or see the studio's own identity system.
How it runs
Consultation, market research, up to five distinct concepts, narrowed to one, then palette and type, then the guide. You see work early and you get real decisions rather than a reveal at the end — and you never have to explain why you dislike something.
The whole thing stage by stage on the process page, including what we need from you at each point, which is less than most people expect. Common questions are in the FAQ.
Tell us what you're making
A description of the product and what has gone wrong so far is enough to start. You don't need a brief.
A description of the product is enough to start. No brief needed.