Do you work remotely?
Yes, and most of our work is remote. Clients have been in New York, Maine, Idaho and Utah. We’re based in American Fork, Utah; product design work does not require us to be in the same room, and video plus good files covers it.
What does a style guide actually contain?
Logo usage — every approved lockup, the clear space around it, and the minimum size below which it stops working. The palette with its actual values, not approximations. The typefaces with their specific weights and what each is used for. And a section on what not to do, which is the part that gets used most.
The test we hold it to: could a printer you have never met, or a developer who has never spoken to you, apply this correctly without calling? If not, it isn’t done.
How does the concept stage work?
You see up to five genuinely distinct directions, not one idea recoloured five ways. You react; your reactions decide which one continues. One direction then gets developed properly, sometimes carrying an element from another.
You do not have to explain why you dislike something. Reacting to work in front of you is far easier than specifying what you want in advance, and that is deliberately how the process is built. Stage by stage on the process page.
What if none of the concepts are right?
Then the brief was wrong, not you. We talk about what they all got wrong collectively before we draw anything else. Showing a range exists precisely so this is a normal conversation at an early stage rather than a crisis at a late one.
What do you need from me to start?
Less than most people expect:
- What the product is and who buys it.
- What you have already — including things you are unhappy with.
- Anything mandatory: regulatory copy, an existing name, a printer’s spec sheet, marketplace requirements.
- One person who can make decisions. Not a committee, if that can be arranged.
You do not need a brief, a moodboard, or design vocabulary.
What files do I get?
Vector source for anything drawn, plus the exported formats you will actually use — web and print, in the colour spaces each needs.
Photography is delivered as full-resolution originals plus the sized exports for their destination.
What’s included in each package?
The two identity packages are itemised on the packages page, deliverable by deliverable. Everything outside identity is quoted per project, because a five-SKU photography shoot and a fifty-SKU one are not the same job.
Do you publish an hourly rate?
No. Identity work is priced as a package, and the other services are quoted for the project. You are buying a defined outcome, not a number of hours — and an hourly rate would mean charging you more for being slower at something.
What about timelines, revisions and payment terms?
Ask us, and we will give you a straight answer for your project.
We have deliberately not put general numbers here. A timeline on a web page is a commitment made before knowing what you need, and the honest version depends on scope, on how fast decisions come back, and on whether a printer or marketplace is in the chain. Scope and price are confirmed in writing before work starts, so nothing about the money is a surprise.